Learn Advanced PPC Advertising

Advanced Pay Per Click

• Course Introduction

  03:02

  • 0.01 Course Introduction

    03:02

• Lesson 01 - Psychology of Search

  11:01

  • 1.01 Introduction

    01:13

  • 1.02 The Search Process

    03:27

  • 1.03 How an Advertiser Fits into the Search Process

    05:54

  • 1.04 Key Takeaways

    00:27

  • Knowledge Check

• Lesson 02 - Buying Funnel

  21:09

  • 2.01 Introduction

    01:29

  • 2.02 Understanding The Buying Funnel

    09:03

  • 2.03 Target Users throughout the Funnel

    07:37

  • 2.04 Channels to Leverage throughout the Buying Funnel

    02:00

  • 2.05 Key Takeaways

    01:00

  • Knowledge Check

• Lesson 03 - Understanding Keyword Organization

  16:44

  • 3.01 Introduction

    02:06

  • 3.02 How Keywords Change During the Buying Funnel

    08:54

  • 3.03 Types of Keywords

    01:59

  • 3.04 Identify the Primary Searcher

    02:55

  • 3.05 Key Takeaways

    00:50

  • Knowledge Check

• Lesson 04 - Keyword Match Types

  17:08

  • 4.01 Introduction

    01:24

  • 4.02 Difference Between Semantic and Syntactic Match Types

    01:28

  • 4.03 Using Syntactic Match Types Phrase Match

    02:56

  • 4.04 Using Semantic Match Types

    10:21

  • 4.05 Key Takeaways

    00:59

  • Knowledge Check

• Lesson 05 - Negative Keywords and Managing Search Terms

  26:57

  • 5.01 Introduction

    01:39

  • 5.02 Search Terms used to Trigger your Keywords

    04:56

  • 5.03 Negative Keyword Match Types Function

    06:51

  • 5.04 How to Use Negative Keywords Throughout your Account

    07:27

  • 5.05 N-Gram Analysis

    04:46

  • 5.06 Key Takeaways

    01:18

  • Knowledge Check

• Lesson 06 - Keyword Research

  15:31

  • 6.01 Introduction

    01:09

  • 6.02 Examine the Website for Keywords and Keyword Ideas

    01:46

  • 6.03 Utilize the Analytics for Keyword Ideas

    01:03

  • 6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas

    10:01

  • 6.05 Key Takeaways

    01:32

  • Knowledge Check

• Lesson 07 - Creating Compelling Ads

  22:36

  • 7.01 Introduction

    01:18

  • 7.02 Understand Ad Components

    06:41

  • 7.03 Where to Send Traffic

    05:24

  • 7.04 Features and Benefits

    02:48

  • 7.05 Create a Call-to-Action

    02:10

  • 7.06 Craft Ads That Match the Buying Cycle

    02:59

  • 7.07 Key Takeaways

    01:16

  • Knowledge Check

• Lesson 08 - Advanced Ad Features

  17:35

  • 8.01 Introduction

    01:01

  • 8.02 Dynamically Customize Ads

    12:02

  • 8.03 Prequalify a B2B Audience

    01:15

  • 8.04 Ensure Your Ads Are Complete

    02:27

  • 8.05 Key Takeaways

    00:50

  • Knowledge Check

• Lesson 09 - Ad Testing

  30:05

  • 9.01 Introduction

    01:24

  • 9.02 Types of Ad Testing

    02:35

  • 9.03 Single and Multi Ad Group Testing

    12:36

  • 9.04 Testing Metrics and Data

    12:31

  • 9.05 Key Takeaways

    00:59

  • Knowledge Check

• Lesson 10 - Ad Extensions

  22:02

  • 10.01 Introduction

    01:39

  • 10.02 Meaning of Ad Extensions

    02:32

  • 10.03 Utilize Informational Extensions

    04:20

  • 10.04 List Additional Options to Interact with Your Business

    02:38

  • 10.05 Create Special Promotions and Prices for Ads

    02:07

  • 10.06 Use Additional Options

    07:31

  • 10.07 Key Takeaways

    01:15

  • Knowledge Check

• Lesson 11 - Campaign Types Budget and Reach

  15:30

  • 11.01 Introduction

    01:21

  • 11.02 Choosing the Appropriate Campaign Type

    02:12

  • 11.03 Selecting the Right Networks for Your Ads

    01:32

  • 11.04 Setting and Controlling Your Budgets

    05:24

  • 11.05 Exploring Other Settings

    03:55

  • 11.06 Key Takeaways

    01:06

  • Knowledge Check

• Lesson 12 - Location and Language Targeting

  13:38

  • 12.01 Introduction

    01:36

  • 12.02 Choosing the Locations for Your Ads

    02:06

  • 12.03 Using Advanced Location

    04:48

  • 12.04 Selecting the Appropriate

    03:54

  • 12.05 Key Takeaways

    01:14

  • Knowledge Check

• Lesson 13 - Introduction to Audience Types

  17:07

  • 13.01 Introduction

    01:57

  • 13.02 The Remarketing Process

    05:48

  • 13.03 Customer Match with CRM Data

    02:14

  • 13.04 Expand Audiences with Similar Lists

    02:08

  • 13.05 Target Users with In-Market and Affinity Audiences

    01:51

  • 13.06 Demographic Targeting Options

    02:08

  • 13.07 Key Takeaways

    01:01

  • Knowledge Check

• Lesson 14 - How to Segment Data and Create Lists

  26:23

  • 14.01 Introduction

    01:19

  • 14.02 Segment your data

    12:24

  • 14.03 Creating a Remarketing List

    06:39

  • 14.04 Creating Customer Match

    04:56

  • 14.05 Key Takeaways

    01:05

  • Knowledge Check

• Lesson 15 - Using the Audience Lists to Reach Customers

  08:45

  • 15.01 Introduction

    01:00

  • 15.02 Comparing Targeting and Observation

    02:43

  • 15.03 Using Audience Bid Modifiers

    02:31

  • 15.04 Analyzing Customer Data Using Audience Insights

    01:26

  • 15.05 Key Takeaways

    01:05

  • Knowledge Check

• Lesson 16 - Introduction to the Display Network

  17:10

  • 16.01 Introduction

    01:20

  • 16.02 Understanding the Targeting Options

    07:30

  • 16.03 Listing the Display Ad Formats

    05:05

  • 16.04 Choosing the Targeting Method Based on the Funnel

    02:10

  • 16.05 Key Takeaways

    01:05

  • Knowledge Check

• Lesson 17 - Display Targeting Options

  22:46

  • 17.01 Introduction

    01:39

  • 17.02 Contextual Targeting

    07:54

  • 17.03 Placement Targeting

    06:04

  • 17.04 Layered Targeting

    04:35

  • 17.05 Blocking Inappropriate Content

    00:57

  • 17.06 Key Takeaways

    01:37

  • Knowledge Check

• Lesson 18 - Display Ad Formats

  17:05

  • 18.01 Introduction

    01:34

  • 18.02 Create Effective Responsive Ads

    07:58

  • 18.03 Upload Image Ads

    05:30

  • 18.04 When to Use Image and Responsive Ads

    00:51

  • 18.05 Key Takeaways

    01:12

  • Knowledge Check

• Lesson 19 - Setting And Measuring Goals

  29:09

  • 19.01 Introduction

    01:26

  • 19.02 Setting Goals

    09:07

  • 19.03 Measuring Goals

    08:43

  • 19.04 Attribution Methods

    08:56

  • 19.05 Key Takeaways

    00:57

  • Knowledge Check

• Lesson 20 - Bidding and Attribution

  33:34

  • 20.01 Introduction

    01:03

  • 20.02 Choose a Bid Method

    16:08

  • 20.03 Automate Manual Bidding

    05:20

  • 20.04 Apply Bid Modifiers

    10:26

  • 20.05 Key Takeaways

    00:37

  • Knowledge Check

• Lesson 21 - Reporting and Testing

  26:59

  • 21.01 Introduction

    01:35

  • 21.02 Customize the Interface

    09:19

  • 21.03 Create Reports and Dashboards

    05:37

  • 21.04 Click Fraud

    02:53

  • 21.05 Drafts and Experiments

    06:02

  • 21.06 Key Takeaways

    01:33

  • Knowledge Check

• Lesson 22 - Ad group organization

  20:51

  • 22.01 Introduction

    01:08

  • 22.02 Create Tightly Themed Ad Groups

    05:42

  • 22.03 Bulk Ad Group Creation

    12:43

  • 22.04 Key Takeaways

    01:18

  • Knowledge Check

• Lesson 23 - Campaign Organization

  22:00

  • 23.01 Introduction

    01:34

  • 23.02 When to Create Seperate Campaigns

    09:10

  • 23.03 Organize Campaigns Based on the Goals

    07:49

  • 23.04 Process of Account Organization

    02:18

  • 23.05 Key Takeaways.mp4

    01:09

  • Knowledge Check

• Lesson 24 - Working with Multiple Accounts

  15:05

  • 24.01 Introduction

    00:59

  • 24.02 Working with Google Ads Manager

    05:41

  • 24.03 Managing Multiple Users Account Access

    02:56

  • 24.04 Making Bulk Changes with the Google Ads Editor

    04:58

  • 24.05 Key Takeaways

    00:31

  • Knowledge Check

• Lesson 25 - Introduction to Quality Score

  16:36

  • 25.01 Introduction

    01:23

  • 25.02 How Ad Rank Functions

    02:48

  • 25.03 The Quality Score Factors

    10:34

  • 25.04 Difference between Visible vs Auction Quality Scores

    01:06

  • 25.05 Key Takeaways

    00:45

  • Knowledge Check

• Lesson 26 - Working with Quality Score

  28:40

  • 26.01 Working with Quality Score

    01:12

  • 26.02 Assess Quality Score Data

    12:07

  • 26.03 Improving Your Quality Score

    08:40

  • 26.04 Using Impression Share

    05:13

  • 26.05 keytakeaway

    01:28

  • Knowledge Check

• Lesson 27 - Quality Score Diagnosis and Pivot Tables

  14:20

  • 27.01 Introduction

    01:05

  • 27.02 Downloading Quality Score Data

    00:51

  • 27.03 Creating Pivot Tables

    11:36

  • 27.04 Key Takeaways

    00:48

  • Knowledge Check

• Lesson 28 - Setting Up Your PPC Strategy

  21:49

  • 28.01 Introduction

    02:46

  • 28.02 Plan and conduct a strategic Interview

    11:05

  • 28.03 Create a Maketing Plan

    05:22

  • 28.04 Create a checklist to ensure Completion

    01:50

  • 28.05 Key takeways

    00:46

  • Knowledge Check

• Lesson 29 - Creating Your Account

  25:19

  • 29.01 Introduction

    01:16

  • 29.02 Implementing Account Tracking

    03:17

  • 29.03 Planning Account Creation

    17:33

  • 29.04 Create the Account

    02:04

  • 29.05 Key Takeaways

    01:09

  • Knowledge Check

• Lesson 30 - Managing Your Account

  15:12

  • 30.01 Introduction

    01:19

  • 30.02 Operate an Active Campaign to Keep It on Target

    03:40

  • 30.03 Refine the Campaigns Targets

    03:29

  • 30.04 Manage a Long-Term PPC Account

    05:33

  • 30.05 Key Takeaways

    01:11

  • Knowledge Check

• Lesson 31 - Shopping and Video Campaigns

  17:09

  • 31.01 Introduction

    01:15

  • 31.02 Create a Shopping Campaign

    08:27

  • 31.03 Create a Video Campaign

    06:19

  • 31.04 Key Takeaways

    01:08

  • Knowledge Check

• Lesson 32 - Automation and Other Tools

  18:51

  • 32.01 Introduction

    01:12

  • 32.02 Automating Your Google Ads Account

    09:49

  • 32.03 Other Tools Required for Automation

    06:22

  • 32.04 Key takeways

    01:28

  • Knowledge Check