Professional Certification in Product Management

Get an in depth insight to the day to day activities of a Product Manager and closely understand the critical aspects of Product Management

In this session you will appreciate the purpose of your product and how to make decisions among disruptions and changing market conditions to keep the purpose anchored strong. Anchoring the product vision and goals in a straightforward manner helps ground the team throughout the journey. Keep in mind -great products are never static, you will need to continuously adapt your vision and strategy to meet the evolving needs of your users.

Learn how to define and understand your key audiences and choose the most appropriate route(s) to market. Great product teams are those that put the user at the forefront of everything they do, while still being able to deliver the objectives and key results aligned on for their team. Do the right thing for your users and they will reward you with loyalty, engagement, and a roadmap to continued product success.

Leverage qualitative and quantitative customer research to build user personas that enable you to put yourself in the shoes of your user. Advocate for them during ideation, prioritization, and whenever trade-offs must be made. Develop empathy by talking to actual customers and observing their pain points and needs. Create buyer personas, positioning, and messaging based on standard templates and frameworks

Great product management demands a near-obsessive focus on end users and outcomes. Product-centric thinking has evolved the way we build in the digital world. It's shifted our focus from outputs to outcomes, from milestone obsession to user obsession. It should also change the way we define our vision, develop our people, define our success, and deliver on our goals which is addressed in this crucial topic

Understand your product’s value proposition in the context of value to your users. It starts analyzing the user problem that you are trying to solve in comparison to the status quo. This opportunity statement is critical to guiding feature development as well as how your product will go to market. Bring a lean mindset to everything you do –get creative with how teams and resources deliver products.

MVP development is the safest, low-cost, and low-risk approach to see if your idea is reasonable and actually solves issues it aims to. However, what is the minimum number of features? Create a Feature Priority Matrix that helps you validate features and define their priority in terms of three values: Impact, Risk, and Effort. Focus on the target audience needs and expectations regarding your product or service.

Work out the optimal digital platform architecture and bring it to life. Enable efficient data exchanges and communication between all digital platform services. Manage your ecosystem with centralized control mechanisms and real-time visibility. Ride the network effect without worrying about degradation or downtime. Land in the cloud without technical debt by eliminating, automating, and consolidating.

Companies need to develop and introduce new products faster to remain competitive in this fast-moving modern-day consumer market. Since faster product development and technology innovation are vital to a company’s success, rapid prototyping becomes the most crucial element of new product development. Rapid prototyping achieves Faster new product development. The prototype gives the end-user, client, customer, user participants hands-on user experience to get feedback

Realizing your product’s purpose requires all products (and companies) follow a lifecycle across launch, growth, maturity, and decline. It’s not enough to just ship a product. Driving continual growth demands an agile product organization that constantly reacts to changing market demands and launches new products and features every quarter, month, or even every sprint.

Systems thinking has been gaining significant interest lately as a comprehensive approach to introducing organizational change and development. Through systems thinking, a number of core concepts and practical tools can be applied to better understand the complexity of each product ecosystem. Organizational development is a critical and science-based process that helps organizations build their capacity to change and achieve greater effectiveness by developing, and reinforcing strategies

A target market analysis is an assessment of how your product or service fits into a specific market and where it will gain the most traction with customers. Target market analyses help businesses establish strategies for effective marketing and sales techniques by Assessing the viability of a product or service, finding new markets and improving the business strategy In conjunction with the Business Model canvas it provides a platform for Innovation and creating enhanced value to the customer.

We all understand the role that consumer behavior and emotions play in UI/UX design. However, in this piece, you will understand the impact of the human brain’s functioning on determining the effectiveness of a marketing strategy and how neuromarketing can help leverage research-based methods to elevate your UI/UX design process.

Build on the strengths of your existing strategies and tactics to drive new growth, learn about product evolution and the impact of decisions on your product line. Conduct a road-mapping exercise for an innovative new product. Product prioritization is one of the most consistent challenges we see, especially with larger product teams. While there are numerous methodologies, it’s critical to define a framework that’s aligned to your team’s metrics and evaluate against this framework

Get exposure to tools like JIRA, Mixpanel, Balsamiq, and Google Analytics which serve as building blocks for any Product Manager to assist them throughout the entire process of Product LifeCycle Development. Be it roadmapping and flowcharting a product’s development timeline and prototyping, to conducting user surveys, or to help analyze industry standards for product market fit, these tools serve as the best companion for any Product Manager to create a successful product.

The Product Management Capstone project will give you an opportunity to apply the concepts and learning in the Certification Program in Product Management. Through dedicated guidance sessions from SP Jain faculty, you’ll learn how to solve real-world, industry-aligned case studies.