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Digital Marketing Post Graduate Program

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Digital Marketing Master's Program

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Program Advisors

  • Prof. Priti Virdi

    Prof. Priti Virdi

    Faculty of Marketing, IMT Ghaziabad

    Prof. Priti Virdi is a Ph.D. from Shailesh J. Mehta School of Management, IIT Bombay. She has a keen interest in understanding consumer decision-making processes, especially in the presence of technological support systems.

  • Prof. Sandip Mukhopadhyay (Program Director)

    Prof. Sandip Mukhopadhyay (Program Director)

    Associate Professor- Marketing Management, IMT Ghaziabad

     Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

  • Prof. Shubhalakshmi Bezbaruah

    Prof. Shubhalakshmi Bezbaruah

    Faculty of Marketing, IMT Ghaziabad

    Prof. Subhalakshmi is a Fellow of MICA, India, and an educator and researcher in the Marketing area at IMT Ghaziabad. She is also a Visiting Research Fellow at the Curtin School of Business, Curtin University, Australia.

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Our alumni work for top companies

  • Dagmar Gatell

    Dagmar Gatell

  • Gaurav Saini

    Gaurav Saini

  • Jessica Rego

    Jessica Rego

  • Pinda Bazley

    Pinda Bazley

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FAQs

  • What is digital marketing?

    Digital marketing is the process of promoting products and services using digital devices or other technologies. It involves the promotion of marketing campaigns on search engines, social media platforms, emails, and mobile applications. Compared to traditional marketing, digital marketing is cost-efficient, gives instant real-time results, and helps marketers reach the target audience more easily. 

  • What are the best digital marketing foundation courses for beginners?

  • What are the best digital marketing courses for intermediates?

  • What are the advanced level digital marketing courses?

  • What does the digital marketing job market look like?

    Digital marketers are in high demand globally, and one can find many opportunities in countries like India, the U.S., Canada, and Australia. Companies across all industries seek professionals with expertise in digital advertising and content strategy. With internet usage growing exponentially, it goes without saying that digital marketing is here to stay and so is the demand for digital marketing specialists.

  • What are the top job titles in the field of digital marketing?

    The top job titles in the Digital Marketing field include:

    • Digital marketing manager
    • Social media marketing expert
    • Search engine specialist
    • SEO manager
    • Content marketing manager

  • What is the recommended career path for digital marketing aspirants?

    Digital marketing is a diverse field. Depending on your interests, you can choose either a general or specialized role. Professionals can start by taking up the Digital Marketing Associate Master’s Program to learn the basics of the field and then move onto specialization. You can choose to become an SEO specialist, PPC specialist, social media marketing specialist, content manager, or digital marketing specialist when considering a specialization.  

  • What is the average salary of a digital marketing professional?

    Digital marketing specialists earn an average annual salary of $49,626 in the United States. With relevant experience, the salary prospects can exceed $67,000. 

  • Which are the top industries suitable for digital marketing professionals?

    Digital marketing professionals can explore their career opportunities in sectors like advertising, retail, information technology, healthcare, and education.

  • Which are the top hiring companies for digital marketing professionals?

    Companies like Dell, LinkedIn, Accenture, Google, Amazon, Facebook, and Oracle offer great job opportunities for digital marketing professionals.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.